Use Goodkind to better nurture prospects as they move from inquiry to the offer stage The greater a connection and the more informed a student becomes, the more likely they'll accept an offer to attend your institution. Make prospects feel seen and build a deep relationship during the recruiting stage with personal videos. Photo by LinkedIn Sales Solutions [https://unsplash.com/@linkedinsalesnavigator?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit] / Unsplash [https://unsplash.c

There is no better way to build connection than by genuinely thanking a customer or supporter. When you take the time to say thank you, you demonstrate to your customers that they are more than a transaction. You reinforce that they're special, and you appreciate their business. Photo by Autumn Goodman [https://unsplash.com/@auttgood?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit] / Unsplash [https://unsplash.com/?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit] Exa

Make it easy for customers to make repeat purchases by sending them timely and personal reminders. Sometimes all it takes to get a repeat purchase is someone reaching out ( at the right time ) and reminding them, person to person. Photo by panitan punpuang [https://unsplash.com/@panitan?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit] / Unsplash [https://unsplash.com/?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit] Example Repeat Purchase Use Cases Campaign: Use p

Cut down dramatically on cart abandonment with personal messaging to shoppers. Customers have shown interest, even intent, yet something prevented them from completing a purchase. Sending a personal Goodkind video is the perfect way to encourage them to return and complete the purchase. Photo by Patrick Tomasso [https://unsplash.com/@impatrickt?utm_source=ghost&utm_medium=referral&utm_campaign=api-credit] / Unsplash [https://unsplash.com/?utm_source=ghost&utm_medium=referral&utm_campaign=api-c

The competition for new customers is tough, and only getting tougher. If you are not doing everything you can to nurture and support the relationships you've made, you're making future business more difficult.

By accepting an offer, a prospective student has demonstrated that they want to attend to your institution, yet melt remains an issue for so many schools.