OCAS ( the Ontario College Application Service ), is making big changes for the 2022-23 recruiting season and the time to get prepared is now.

Here is How To Do It: Become a better storyteller. Who else feels like they're pushing a five-hundred-pound boulder up a hill? Everywhere I look, teams are having to do more with less. Learn new technology, find more leads, extend reach, master more, deliver, deliver, deliver. We're doing twice the work to get half the return. Tell me this isn't the state of marketing in 2021. What no one wants to admit is that despite a global reach and more tools than the original madmen could have

My father used to say, if you do the same as everyone else, you get the same as everyone else gets. Yet another reinforcement of his belief that it was hard work that made a difference in life. You want to succeed, you put in the hours, you grind that stone, you do more than the other guy ( and gals ), and if you do, you'll get ahead. He wasn't wrong ( don't tell him I said that ). But I'm not sure he was entirely correct either. When I look around and see my peers, my friends and ou